iNDiViDUALS STUDIO X RIJKSMUSEUM INNOVATIE LAB

iNDiViDUALS Studio, in collaboration with Rijksmuseum, explores the future of museums in 2030. Using the Rijksmuseum archives as a source of inspiration, the project combines historical references with contemporary design to create a fashion narrative.

Oversaw the conception and execution of a large-scale event, coordinating technical installers, sound designers, and choreographers to create an immersive, multi-sensory experience. Developed detailed floor plans reflecting the brand identity while balancing human psychology with interactive elements. Managed communication, guest invitations, and social media, ensuring seamless collaboration across a 30-member team and fostering meaningful connections with press and partners.

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